Local Business Optimization
Local SEO (Search Engine Optimization) is an incredibly effective way to market your local business online. It helps businesses promote their products and services to local customers at the exact time they’re looking for them online. This is achieved through a variety of methods, some of which differ greatly from what’s practiced in standard SEO.
Experts who have studied consumer buying patterns have developed a solution: (sometimes referred to as re marketing). For those unfamiliar with re targeting, this service gives you the option to show online ads to people after they have visited your website and left without purchasing a product.
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WHAT WE DELIVER
‘Localizing’ your website means including your city, county or region name naturally throughout your site. For businesses with several locations, this could involve creating separate pages or Content Hubs for individual locations. Other tactics include getting involved with local community events and featuring articles and information about them on the site.
Ensure your site features on citation sites and online business directories. Not only will this help customers find your business, but featuring your company’s name, address, phone number and website URL (NAPW) on citation sites and adding extra information to business directories will help improve your search rankings.
Genuine, honest reviews are critical both for showcasing the quality of your service and for sending signals to search engines that your site and service are trusted and useful. The amount of reviews you receive, the overall quality of the reviews and the authority of the review sites themselves are all important factors for local search rankings.
QUALITY & RELEVANT BACKLINKS:
Naturally obtained backlinks from well-regarded websites help search engines recognize your site as a trusted source of information and boosts the ‘prominence’ aspect of the local search algorithm. Links from local newspapers, bloggers and business associations, as well as citations, can all help improve your search visibility.